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Press Room

If you are a journalist and have a question or would like to keep up to date with all our news, please contact Riz Tarer

Company information

Rewards and employee benefits brought to you by Virgin’s award-winning incentives and rewards team. People have come first for Virgin since day one. If you look after your staff and customers, they’ll look after your business, it’s that simple.

As the corporate face of Virgin Experience Days and Virgin Experience Gifts we know that experiences, not things, make people happy. We also know that happy people are more engaged at work. It’s not rocket science but you’d be amazed how many businesses get it wrong.

True to our Virgin roots we like to have fun, so challenge us with anything – a new employee engagement brief, surprise & delight or if you’re simply looking to refresh your reward scheme our expert, innovative team will create an irresistible way to bring amazing days, nights, events and more to your staff and customers so they’ll be more motivated and keen to stick around.

While the name is new, we’ve been around for over 20 years. It’s the same great experience we’ve always offered, with dedicated account managers, excellent reward schemes and experiences, without a single hidden fee in sight, but now we’re moving forward to open up the Virgin world to our business partners. Expect to see some new and exciting things on the horizon powered by Virgin, but for now the main thing to remember is that we’re Virgin Incentives, and we’re here for you.

Logos are supplied as png files. If you require other formats, or high res product, people or experience images please contact Riz Tarer.

Press cuttings

Here are all the external links to our latest press cuttings.

Navigating the Changing workforce and maintaining employee happiness

Monday, February 19, 2024
FE News
Our COO, Danni Rush talks to FE News about how areas of focus for HR and employee management are continuously shifting, and HR teams and business leaders re-shape their working environments to suit the needs of various employee expectations.
Read the article >
Read the article >

HR Expert Calls For Employers to Improve Workplace Benefits to Support Employees

Friday, February 16, 2024
SME Business News
Our Head of People, Jo Kansagra speaks to Employer News about how businesses can improve workplace benefits and rewards to support employees with cost of living situation.
Read the article >
Read the article >

CIPD: Workers Receiving Lower Pay Increase This Year – HR Expert Calls For Employers to Improve Workplace Benefits to Support Them

Friday, February 16, 2024
Employer News
Our Head of People, Jo Kansagra speaks to Employer News about how businesses can improve workplace benefits and rewards to support employees with cost of living situation.
Read the article >
Read the article >

Three key HR trends to look out for in 2024

Monday, February 5, 2024
Business Leader
Our COO, Danni Rush, speaks to Business Leader to discuss the HR trends that business leaders need to pay attention to this year.
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Read the article >

How Leaders can Help Teams Beat the January Blues

Monday, January 15, 2024
IT Pro
As workers struggle with Blue Monday, business leaders need to take proactive steps to banish the January Blues. Our COO, Danni Rush shares some tips on how to keep employees motivated for the year ahead.
Read the article >
Read the article >

Cost Effective Employee Gifting This Festive Season

Wednesday, December 20, 2023
Startups Magazine
Corporate Christmas rewards and recognition can go far in improving employee experience. It’s all about togetherness at this time of the year and keeping spirts high by rewarding people with new experiences and incentives that can be shared with family and friends will be much appreciated and valued.
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Read the article >

Season of Giving

Wednesday, December 20, 2023
HR Grapevine
Our COO, Danni Rush shares her thoughts and comments about rewarding employees for Christmas and also, all year round. This can not only ensure happy and motivated employees, but can improve employee retention.
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Read the article >

How to get Employee Gifting Right this Christmas

Thursday, December 7, 2023
Business Leader
It’s vital for employers to take Christmas as an opportunity to show their gratitude and make their employees feel valued and engaged. People are a company’s most valuable asset and by making the most of the festive period and treating employees to a thoughtful Christmas gift, organisations can boost morale, loyalty, and productivity
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Read the article >

The Power of Appreciation

Wednesday, December 6, 2023
HR Grapevine
Our COO, Danni Rush shares her thoughts and comments about the power of appreicating employees and how businesses can drive a people first culture.
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Read the article >

How Long Service Awards can Reduce Employee Turnover

Tuesday, November 28, 2023
Finance Derivative
With more employees only staying in their role for shorter periods of time, business leaders should invest in rewarding employees with long service awards and celebrate key milestones within the wider company.
Read the article >
Read the article >

Four Tips to Support Employee Wellbeing Through Reward and Recognition

Thursday, November 2, 2023
Workplace Wellbeing Professional
Business leaders should place greater emphasis on the duty of care they have towards their people, acknowledging the fundamental link between the wellbeing of their employees and their bottom-line profits.
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Read the article >

Virgin Incentives announces ultimate, flexible, multi-choice reward product, the Virgin Incentives Gift Card

Friday, November 3, 2023
Bdaily
Leading corporate gift provider Virgin Incentives -the B2B arm of Virgin Experience Days – today launches a brand-new gifting option for businesses.
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Read the article >

Virgin Incentives announces ultimate, flexible, multi-choice reward product, the Virgin Incentives Gift Card

Thursday, November 2, 2023
Retail Times by Inspired
The multi-choice ‘Virgin Incentives Gift Card’ gives recipients the ultimate flexibility to choose from over 100 household name brands.
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Read the article >

Virgin Incentives Announces Ultimate, Flexible, Multi-Choice Reward Product, the Virgin Incentives Gift Card

Monday, October 30, 2023
Incentive & Motivation
Incentive & Motivation features the news of our new multi-choice gift card
Read the article >
Read the article >

Long Service Rewards: How to Truly Transform Employee Engagement and Happiness

Friday, October 20, 2023
Business Leader
Danni Rush, COO of Virgin Incentives, Virgin Experience Days and Virgin Experience Gifts, discusses the key to building a strong company culture.
Read the article >
Read the article >

Building blocks: Creating a robust benefits strategy to boost engagement

Tuesday, September 26, 2023
Benefits Experts
Our COO, Danni Rush discusses why organisations should invest time and energy into crafting an effective benefits strategy
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Read the article >

Incentives That’ll Make Hotels Stand out as Living Costs Increase

Monday, August 14, 2023
Hotel Owner
Loyalty programmes are an effective way to entice returning customers. Our COO, Danni Rush speaks to Hotel Owner to discuss how hotel owners can actively review their customer retention and acquisition strategies to stand out from competitors.
Read the article >
Read the article >

Why HR Teams Deserve Greater Recognition

Tuesday, June 13, 2023
BDaily
As demand for HR professionals rises and People teams continue to guide businesses through ongoing workplace challenges, our COO, Danni Rush talks to BDaily about recognising and rewarding HR teams.
Read the article >
Read the article >

Breaking Barriers: Cost-effective benefits

Friday, May 26, 2023
Benefits Expert
As the cost-of-living crisis continues, our COO, Danni explores how low budget employee benefits can help to attract and retain employee.
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Read the article >

Who’s Looking out for HR?

Tuesday, June 6, 2023
HR Director
HR teams deserve rewarding to celebrate their significant contributions and the way they have delivered the recent changes. Our COO, Danni Rush speaks to HR Director to discuss why HR teams deservce recognition.
Read the article >
Read the article >

Why HR Teams Deserve Greater Recognition

Monday, May 22, 2023
Startups Magazine
Our COO, Danni Rush discusses how HR teams deserve rewarding to celebrate their significant contributions and the way in which HR leaders have delivered recent changes.
Read the article >
Read the article >

Virgin Incentives Recognised as #1 Employee Incentives Company in The US

Tuesday, May 2, 2023
CIO Bulletin
CIO Bulletin rewarded Virgin Incentives at the very top in the #1 position for the best employee incentives company, featuring our COO Danni Rush, and covering our Virgin Experience Gifts U.S. experiences and our ambitious growth plans.
Read the article >
Read the article >

Why Employee Appreciation Should not be Limited to one day

Friday, March 3, 2023
Startups Magazine
Showing employees that you care about them and that their hard work hasn’t gone unnoticed is an important part of creating a caring and people first culture. Workhuman and Gallup revealed employees who feel that their efforts and good work are recognised are more satisfied, productive, engaged and connected.
Read the article >
Read the article >

The HR trends that will change the world of work

Thursday, March 2, 2023
The HR Director
Our COO, Danni Rush discusses key HR trends for 2023 and how businesses can adopt new policies to engage their workforces
Read the article >
Read the article >

HR Trends for the Year Ahead

Wednesday, March 1, 2023
HR Review
Workplace trends have shown no sign of slowing down in 2023. In January, the long-awaited government response to the Women and Equalities Committee’s menopause in the workplace report was released, highlights Danni Rush.
Read the article >
Read the article >

How to Help Employees Beat Blue Monday & Beyond

Monday, January 16, 2023
Startups Magazine
Our COO, Danni Rush discusses how Blue Monday represents an opportunity for businesses to break down stigmas and reflect on how they are cultivating a supportive people culture. HR leaders should look to boost employee morale, help people get through the January blues and beyond
Read the article >
Read the article >

How Long Service Awards can Reduce Turnover

Tuesday, January 3, 2023
HR Director
Our COO, Danni Rush talks to HR Director about the value of Long Service Awards and the benefits of rewarding employees with service awards and celebrating key milestones within the wider company.
Read the article >
Read the article >

An introvert’s guide to surviving the office Christmas party

Thursday, December 15, 2022
The i
Only 24% of people plan on attending their workplace’s 2022 party so here’s an introverts guide to Christmas parties, get-togethers during the festive season.
Read the article >
Read the article >

One in ten attend work Christmas Party ‘reluctantly’

Tuesday, December 13, 2022
HR news
Our COO, Danni Rush talks to HR News about Christmas not being as eagerly anticipated in the workplace as you might think, with 15 per cent of Brits revealing their office party is what they dislike most about Christmas.
Read the article >
Read the article >

How to Encourage a Better Balance Through Rewards and Recognition Schemes

Wednesday, December 7, 2022
Global Banking & Finance Review
Our COO, Danni Rush explains how reward and recognition schemes can help promote a better work life balance in multiple ways.
Read the article >
Read the article >

Behind the Best Employer & Inspirational Workplace Awards

Friday, November 25, 2022
It’s Time For Change Podcast
Our COO, Danni Rush & Our Head of People, Lauren Sweeney feature on a podcast with Lisa Lloyd to share our #bettertogether journey and how we’re shaking up corporate rewards & incentives to help organisations build a people first culture
Read the article >
Read the article >

How to Encourage a Better Work-Life Balance for Employees

Friday, November 11, 2022
Tech Blast
Our COO, Danni Rush talks to Tech Blast about how rewards and incentives can help improve employee wellbeing
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Read the article >

The Commercial Imperative Behind Employee Happines

Monday, October 24, 2022
Finance Digest
Our COO, Danni Rush talks to Finance Digest about why fostering happiness in the workplace is important and the practices businesses can put into place to ensure employee happiness is always a priority
Read the article >
Read the article >

Why Happiness at Work is More Important Than Ever

Friday, October 7, 2022
FE News
Happiness is a very important feeling that many people strive for in all areas of their lives, including at work. Our COO, Danni Rush speaks to FE News to discuss how companies can drive a people first culture.
Read the article >
Read the article >

The Importance of Investing in Your People and Culture

Monday, October 3, 2022
Bdaily
Our COO, Danni Rush speaks to Bdaily about the importance of investing in people and creating a people first culture at work.
Read the article >
Read the article >

Virgin Incentives Recognized as Top 50 Innovator of the Year in the US

Friday, September 30, 2022
CIO Bulletin
Our Executive Vice President Melanie White is recognized for brand innovation within the experiences industry and driving our business growth in the US by CIO Bulletin.
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Read the article >

Concentrating on your employees’ wellbeing is key to business success

Friday, August 19, 2022
HR Review
Our COO, Danni Rush speaks to HR Review about how business leaders can invest in wellbeing schemes to look after their teams and ensure they help their employees through difficult times economic times.
Read the article >
Read the article >

Recession planning: how COOs can prepare for a downturn

Thursday, July 28, 2022
Raconteur, The Times
Our COO, Danni Rush shares how companies can prepare for a recession, how a COO and an executive leadership team can plan ahead.
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Read the article >

Virgin Incentives Recognized as Top 50 Best Companies to Watch in US

Thursday, July 21, 2022
Silicon Review Magazine
The Silicon Review Magazine has awarded us with 2nd position of Top 50 Best Companies to Watch in 2022 in U.S. & featured our COO, Danni Rush
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Read the article >

How Investing In Your People And Culture Drives Better Business Success

Tuesday, July 12, 2022
CEO Today
Our COO, Danni Rush has been featured in CEO Today to share how investing in employees, your culture and a rewards strategy drives better business success.
Read the article >
Read the article >

Summer parties: hosting the perfect team bonding day

Tuesday, June 21, 2022
Global Banking & Finance Review
Our COO, Danni Rush discusses the benefits of hosting a summer party, what makes it a memorable one and how this helps team bonding
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Read the article >

Supporting The LGBTQ+ Community Should Be On The Business Agenda All Year Round

Thursday, June 16, 2022
CEO Today
Our COO, Danni Rush, speaks about the importance of celebrating and supporting the LGBTQ+ community all year round.
Read the article >
Read the article >

How to host the perfect summer social

Tuesday, July 5, 2022
HR news
The summer party provides a great opportunity to make up for lost time due to the pandemic. Our COO Danni Rush speaks to HR news on how to host the perfect summer social
Read the article >
Read the article >

Concentrating on your employees’ wellbeing is key to business success

Wednesday, June 1, 2022
Bdaily
Danni Rush, our COO has been featured by Bdaily as she talks about the advantages and importance of looking after employee wellbeing to both the employees and the business.
Read the article >
Read the article >

How To Keep Team Morale High During The Summer Months

Monday, May 16, 2022
CEO Today
Our COO Danni Rush is featured in this month’s CEO Today Magazine, discussing how businesses can keep team morale up throughout the summer season
Read the article >
Read the article >

Inspirational Woman: Danni Rush, COO, Virgin Experience Days & Virgin Incentives

Monday, April 11, 2022
WeAreTheCity
Danni’s career has spanned several industries including travel, retail and outdoor education. Her passion for team engagement, having seen the positive impact that a highly engaged and motivated team can have on business performance, led her to her role as Chief Operating Officer.
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Read the article >

How Businesses Can Navigate ‘the Great Resignation’

Wednesday, April 6, 2022
HR Director
Danni Rush, Chief Operating Officer at Virgin Incentives and Virgin Experience Days and Virgin Experience Gifts, discusses how to attract top talent and invest in an employee benefits package.
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Read the article >

My Working Day

Tuesday, March 22, 2022
Business Leader
As the leader of a company, you are there to set an example, to lead and inspire a team of individuals to achieve a series of business goals. But how do these business leaders go about their daily routine? Business Leader spoke to Danni Rush, COO of Virgin Incentives, about her working day
Read the article >
Read the article >

Making Employee Appreciation Day Last All Year Round

Tuesday, March 22, 2022
CEO Today
Danni Rush, Chief Operating Officer at Virgin Incentives and Virgin Experience Days and Virgin Experience Gifts, discusses the importance of making employees feel appreciated.
Read the article >
Read the article >

What Are The Real Challenges Facing Female Entrepreneurs?

Monday, March 7, 2022
Business Leader
Danni Rush, Chief Operating Officer at Virgin Incentives and Virgin Experience Days and Virgin Experience Gifts, comments on how to overcome challenges that female entrepreneurs face
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Read the article >

How to Attract and Retain Employees in the Four-Day Working Week Era

Friday, February 18, 2022
HR News
Danni Rush, Chief Operating Officer at Virgin Incentives and Virgin Experience Days and Virgin Experience Gifts, explains how companies can retain and attract new employees in a four-day working week era
Read the article >
Read the article >

Why Long-Service Awards Are Crucial To Employee Satisfaction

Friday, February 18, 2022
CEO Today
Danni Rush, Chief Operating Officer at Virgin Incentives and Virgin Experience Days and Virgin Experience Gifts, explains why long-service awards are key to keeping your employees happy
Read the article >
Read the article >

Win The Employee Retention Battle At The Start Of 2022

Thursday, January 27, 2022
CEO Today
Danni Rush, Chief Operating Officer at Virgin Incentives, explains what employers can do to keep their employees feeling valued amid a period of heightened employee dissatisfaction.
Read the article >
Read the article >

Empowering Women In Business

Wednesday, January 19, 2022
CEO Today
CEO Today speaks to Danni Rush, Chief Operating Officer at Virgin Experience Days and Virgin Incentives, about the obstacles women in business face, female mentorship, and what businesses can do to support women in leadership roles.
Read the article >
Read the article >

The Type Of Business Leader Young Employees Are Looking For

Thursday, December 9, 2021
CEO Today
Our CCO, Danni Rush, explores what Gen-Z and Millennials want from business leaders
Read the article >
Read the article >

How Businesses Can Engage Remote And Office-Based Employees This Holiday Season

Monday, November 22, 2021
CEO Today
CEO Today features our CCO Danni Rush about how businesses can engage with remote workers this festive season
Read the article >
Read the article >

Celebrating Christmas In The Post-Pandemic Workplace

Thursday, November 11, 2021
CEO Today
CEO Today features our CCO Danni Rush about how businesses can celebrate Christmas now Covid-19 restrictions have been lifted and how to add the extra sparkle to a work Christmas party
Read the article >
Read the article >

How to Navigate Mental Health in the Post-Pandemic Workplace

Friday, October 15, 2021
Business Leader
Our CCO, Danni Rush shares her thoughts on the best practices regarding the best way to navigate mental health in a post-pandemic workplace
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Read the article >

The importance of listening to employee feedback and how to execute it successfully

Friday, September 24, 2021
HR News
HR News features an opinion piece from Danni Rush about the importance of listening to employees and implementing their fedback.
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Read the article >

Danni Rush steps into Group COO role at Virgin Experience Days

Monday, September 13, 2021
Bdaily
Bdaily catches up with Danni Rush to discuss her new appointment as Chief Operating Officer.
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Read the article >

Finding the right technologies to keep remote workers engaged

Tuesday, September 7, 2021
The Times, Raconteur
Racoteur speaks to Josh Pert, Chief Technology Officer, at Virgin Incentives, to discuss how to find the right technologies to keep remote workers engaged
Read the article >
Read the article >

Building engagement in a remote world

Tuesday, September 7, 2021
The Times, Raconteur
Racoteur speaks to Josh Pert, Chief Technology Officer, at Virgin Incentives, to discusse how a business can build employee engagement in a remote world.
Read the article >
Read the article >

Virgin Incentives and EAO announce partnership to support Executive and Personal Assistants

Wednesday, September 1, 2021
BDaily
Mike Classen, Head of New Business Development, talks to Bdaily to share partnership news with Executive Assistants Organization (EAO) to support global PAs.
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Read the article >

Which Brands Handled Employee Engagement Right During The Pandemic?

Friday, August 20, 2021
CEO Today
Danni Rush shares her thoughts with CEO Today, on which brands handled employee engagement well throughout the pandemic.
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Read the article >

Less enagement, less energy’ | Why Virgin executive experiences employee engagement as key to business success

Monday, August 9, 2021
Executive Grapevine
Danni Rush talks to Executive Grapevine and shares how to implement employee engagement practices that strengthen business success.
Read the article >
Read the article >

How Employers Can Manage The Return To The Office

Wednesday, July 14, 2021
CEO Today
Danni Rush, Chief Operating Officer at Virgin Incentives shares her opinion on the return to offices and recommends how employers can manage the change.
Read the article >
Read the article >

Could an economic pick-up lead to a new benefits approach that retains and engages staff?

Tuesday, May 25, 2021
Employee Benefits
Employee Benefits talks to Danni Rush about how employers can retain and keep employees.
Read the article >
Read the article >

Why employee rewards and long-service awards are more important than ever

Wednesday, May 5, 2021
Global Banking & Finance Review
Global Banking & Finance talks to Danni Rush about why employee rewards and long-service awards are more important than ever.
Read the article >
Read the article >

How HR leaders can navigate the return to the office

Tuesday, May 4, 2021
Elite Business
Elite Business Magazine features an opinion piece from Danni Rush about how HR leaders can navigate the return to the office.
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Read the article >

What will hybrid wellbeing initiatives look like?

Tuesday, April 27, 2021
Personnel Today
Personnel Today talks to Danni Rush to discuss what hybrid wellbeing initiatives look like?
Read the article >
Read the article >

How businesses can foster a diverse working culture

Wednesday, April 14, 2021
The HR Director
Danni Rush talks to HR Director to share how businesses can foster a diverse working culture.
Read the article >
Read the article >

Virgin Incentives: Reforming company culture to boost employee engagement and talent retention

Wednesday, March 10, 2021
HRD Connect
In this case study, Danni Rush otlines how to grow the business through engaged and high-performing teams, and to match employee expectations for fast-paced business growth.
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Read the article >

Reward and Propser

Monday, March 1, 2021
Printweek
Printweek talks to Lauren Sweeney, Head of People at Virgin Incentives about how incentive programmes are common practice for improving performance.
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Read the article >

Rewarding Long Service In The Pandemic Era

Monday, February 22, 2021
CEO Today
CEO Today hears from Danni Rush, Chief Customer Officer at Virgin Incentives, on how long service awards can be used to ensure a higher rate of staff retention in larger organisations
Read the article >
Read the article >
So what are you waiting for?
Let’s get talking!