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TradePoint and Virgin Incentives – bringing super(car) competitions to customers

Back in Easter time 2015, when people were thinking of chocolate eggs and the upcoming holiday, TradePoint – the trade-only arm of B&Q – made a plan to run a competition for their members. We love a good competition here at Virgin Incentives, so we were more than happy to help them reward some of their customers, increase customer engagement and increase footfall within their stores.

With a world of experience days to draw from, they chose to give away a Virgin Experience Days Double Supercar Blast to 500 TradePoint members through a scratch-card competition. Of these 500, a number of the lucky winners got to drive a Lamborghini, Ferrari and an Aston Martin on a driving day at Great Tew before being driven round the track in a super-fast Ariel Atom by a professional race driver. They all enjoyed their day, but don’t just take our word for it – take a look at the video they put together over at the TradePoint blog and see for yourself what Virgin Incentives can do for you.

If you’d like to give something like that a try at your company, give us a call at 0844 272 0002 or email us at

TradePoint is the trade-only arm of B&Q, offering a huge range of trusted brands all available at trade prices. They also offer a number of free services to members in order to save both time and money, helping those in the trade get their jobs done faster.

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