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Meet The Team - Amy, Partnerships Executive

As part of a new feature, we're going to steadily introduce you to some of the members of the Virgin Incentives team - this month, we're starting with Amy, whose membership in the Virgin family transcends generations.

As owners of the Virgin Experience Days brand, Virgin Incentives can count itself as a part of the Virgin family, something we share with businesses whenever they choose Virgin Experience Days as part of their rewards.

As is turns out, sometimes the links within the Virgin family can span several generations, as we found out when our brilliant Partnerships Executive took part in an interview for The Roger Collective magazine (the internal Virgin Group Magazine) back in June 2015...

Amy Townsend and Ken Townsend

Grandfather Ken Townsend started at Abbey Road Studios in 1954, used by Virgin records, working for 41 years before eventually retiring. Just 17 short(!) years later granddaughter Amy Townsend started work at Acorne plc [as it was then] at Virgin Experience Days and the circle was complete:

"I visited Abbey Road a lot when I was younger, but I was unaware of the connection with my granddad. We used to go to the Christmas parties and my granddad dressed up as Father Christmas - and I had no idea! It was only when my cousin and I were 14 that we were given an 'official' tour."

Beatles images

Having relatives in the family who personally worked with The Beatles in their prime is something only so many people can claim, and having it be when they were actually making music (as opposed to serving them coffee in a petrol forecourt for example) is something even more special. It means Amy's got something interesting to bring up during quiet moments at parties, though granddad Ken is the one with the memories:

"I worked on hundreds of Beatles sessions - when all four of them were present, the atmosphere was electric[...] I loved the people I worked with at Abbey Road Studios, as it felt like one big family. Paul McCartney used to say 'Keep it in the family', and it's nice to know that Virgin continues that tradition across the group today."

Moving away from the past to the present, it was a complete coincidence that Amy happened to wind up working at a Virgin company. Starting out as an events junior for an experiences company, Amy moved to work as a transport and concierge team leader for the duration of the London 2012 Olympic Games. From there, she joined Virgin Experience Days:

Amy Townsend

"I've been here for three years now, having been promoted last year to Partnerships Executive in the Corporate Sales Team. I'm now a key contact within the Virgin Group for other Virgin companies, I look after the Affinity corporate discount programme and I manage all of our corporate events - from smaller department incentives to full-company family fun days.

Planning something special for your next Long Service Awards or Staff Recognition presentation, or simply wanting to start a new rewards scheme? Give our Partnerships Executive Amy Townsend a call on 01494 880162 or email at and we can help you sort out an event to remember that your employees will remember for months to come.

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