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Improving Attendance For The NICEIC

When your members are spread out across the country, it can be tough to encourage them to gather for regular group meetings. Know your audience though, and you can make an invitation they can't refuse.

Communication can be a big problem for nationwide businesses, especially if their staff, members or offices are based at locations all across the UK. Whether you use newsletters, company-wide emails or group meetings, achieving 100% saturation can be a nightmare.

A few years ago the NICEIC was having trouble getting their members' attendance up at regular group meetings, and they contacted Virgin Incentives to see if we could help them out.

Knowing your audience is half the battle, as from there you can tailor your particular offering to appeal to the greatest amount of people possible. Working with the NICEIC we could identify their male-dominated audience, and with that we just had to find the best event or location that the NICEIC's members were likely to respond to.

Silverstone Can you tell where they went yet?

Known for high-octane action and a big-crowd draw, an event at Silverstone was an ideal choice for a must-have invitation.

Following the initial meeting at the circuit there was an afternoon of team activities including a circuit drive in a Lotus Exige, a high speed passenger ride and Skid Control Class or Auto Time trial.

Drifting at Silverstone And not a skid mark in sight!

When asked about the day, this is what the NICEIC had to say:

Attendance is always a challenge but working with the Virgin Incentives team we achieved almost 100% attendance with an invitation our male-dominated audience just couldn’t refuse.

The day was a huge success and will be talked about for years to come!

For more about our great venue and event partnerships, or getting your next event attendance up to 100%, give us a call on 0330 111 3030 or email us at and ask about all the great places we can get you and your members, clients and employees.

The NICEIC is the UK’s leading voluntary regulatory body for the electrical contracting industry. It has been assessing the electrical competence of electricians for nearly sixty years, and currently maintains a roll of over 26,000 registered contractors.

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